> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ycloud.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Messaging Ad

> This guide explains how to set up a TikTok-to-WhatsApp messaging ad workflow with YCloud.

# TikTok Messaging Ad

Use TikTok ads to start WhatsApp conversations with potential customers. After a customer sends a message, your team can manage the conversation in YCloud Inbox and configure selected outcomes for reporting to TikTok.

## What you can do

With this workflow, you can:

* Connect a TikTok ad account in YCloud.
* Link a WhatsApp Business number that is already connected to YCloud.
* Create the TikTok campaign with the linked number.
* Handle ad-driven conversations in YCloud Inbox.
* Configure event rules that report selected outcomes to TikTok.

<Frame caption="TikTok illustrates both messaging destinations. This guide covers Instant Messaging Ads that open WhatsApp.">
  <img src="https://mintcdn.com/lchnan/TsMGu8UTNQaUw-Rc/product-assets/english-help-demo-2026-09-23/tiktok-messaging-types.png?fit=max&auto=format&n=TsMGu8UTNQaUw-Rc&q=85&s=679e501a57245ea8650583ce99047502" alt="TikTok official illustration of Direct Messaging Ads and Instant Messaging Ads" width="1906" height="1126" data-path="product-assets/english-help-demo-2026-09-23/tiktok-messaging-types.png" />
</Frame>

Source: [TikTok: About Messaging Ads](https://ads.tiktok.com/help/article/about-tiktok-messaging-ads?lang=en).

## Before you start

Make sure you have:

* **TikTok ad account:** Create and manage your messaging ads. [Open TikTok Ads Manager](https://ads.tiktok.com/)
* **TikTok user with ad account access:** Authorize the TikTok ad account that you will use in YCloud.
* **WhatsApp Business number:** Receive customer messages from your ads. The number must be connected to YCloud.

If your WhatsApp Business number is not connected yet, see [Connect your WhatsApp Business account](/en/documentation/channels/whatsapp-accounts-management/business-accounts/create-waba-via-embedded-sign-up).

## Setup flow

### 1. Connect your TikTok ad account and link a number

Authorize YCloud to access the TikTok ad account you use for advertising, then link the WhatsApp Business number that will receive ad-driven conversations.

[Connect your TikTok ad account →](./connect-tiktok-ad-account)

### 2. Create a TikTok messaging ad

Create your messaging ad in TikTok Ads Manager with the WhatsApp Business number linked in YCloud.

[Create a TikTok instant messaging ad →](./create-tiktok-instant-messaging-ad)

### 3. Report ad events

Use YCloud Inbox to follow up with customers who start a WhatsApp conversation from your ad. You can also configure selected event rules for reporting to TikTok.

[Handle conversations and configure reporting →](/en/documentation/ctwa-click-to-whatsapp-ad/tiktok-messaging-ad/report-ad-results-to-tiktok)


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