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After a WhatsApp Campaign is complete, use Analytics to review its delivery and engagement data. Use Logs to inspect records behind an individual status or button.

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1. Open Campaign Analytics

Go to Campaign and find the completed Campaign. In the Action column, select Analytics.
Analytics action beside a completed campaign

Open Analytics for a completed Campaign.

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2. Review and export data

Use Analytics to view the Campaign summary. Select a status or a tracked button to open Logs with the related records. If you have permission to export Campaign logs, select Export in Logs. Complete verification if prompted, choose the time zone for exported timestamps, and wait for the export to finish.
Campaign Analytics showing one delivered and unread message

Review actual delivery results in Campaign Analytics.

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Campaign metrics

These metrics are not mutually exclusive. For example, a message recorded as Read is also included in Delivered, so do not add the displayed metric values together.