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Click-to-WhatsApp Ads (CTWA) let customers start a WhatsApp conversation with your business directly from an ad. Customers do not need to visit a landing page, fill out a form, or wait for a callback. After they tap the message button in your ad, they can contact your business in WhatsApp right away. With YCloud, you can bring CTWA conversations and follow-up work into one place.

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CTWA Platform

YCloud supports CTWA ads on the following platforms:

Meta CTWA Ads

Run CTWA ads across Facebook, Instagram, and WhatsApp.

TikTok Messaging Ads

Run TikTok ads that take customers directly to WhatsApp.

Google Messaging Ads

coming soon

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How CTWA works

  1. A customer sees your ad and taps the message button.
  2. WhatsApp opens, and the customer starts a conversation with your business.
  3. Your team receives and follows up on the conversation in YCloud.
  4. When you want to understand what happens after a conversation, open the relevant ad results guide.
  5. Use the CTWA results available in YCloud to improve your future advertising and follow-up process.
Animated example of a Meta Click-to-WhatsApp ad opening a WhatsApp conversation.

A Meta Click-to-WhatsApp ad opens a WhatsApp conversation with your business.

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Before you start

Before you begin, make sure you have:
  • A WhatsApp Business number connected to YCloud.
  • An ad account for the platform where you plan to advertise.
  • A team member who can respond to incoming WhatsApp conversations.
When connecting an ad account, sign in with an account that can manage the relevant business and advertising assets. If you have not connected a WhatsApp Business number to YCloud yet, start with Create WABA via Embedded Sign-up.

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Get started

Choose the platform where you plan to advertise:

Set up Meta CTWA Ads

Connect your Meta ad account and create your first CTWA ad.

Set up TikTok Messaging Ads

Connect your TikTok ad account and create your first messaging ad.