Use CTWA Analysis to review Click to WhatsApp ad performance, conversations, and reported results. Start in YCloud, then check the corresponding advertising platform when you need platform-level data.
In YCloud, go to CTWA > Ad Manage and select the connected ad account that you want to review. You can view one ad account at a time.A customer must click the ad and send a WhatsApp message before the resulting conversation can appear in YCloud.
For a Meta ad account, review data such as spend, impressions, clicks, and conversations started. Select an ad to open View Leads or Track Events for the event details associated with that ad.If available for the selected event, use View Leads to review and export the recorded lead details.To report qualified Lead or Purchase results to Meta, see Report CTWA Ad Results to Meta.
For a TikTok ad account, select the account in CTWA > Ad Manage to review its data in YCloud. Open Track Events or View Leads for an ad when you need more detailed event records or lead data.
In TikTok Ads Manager, open the relevant campaign, ad group, or ad to review platform-level delivery data, such as spend, impressions, clicks, and conversations.
TikTok messaging ad performance in TikTok Ads Manager
To review events reported by YCloud, open TikTok Events Manager and select the messaging event source for the relevant WhatsApp Business number. These data sources may be named WhatsApp + [Phone Number].
TikTok messaging event data source in Events Manager
Open the event source to view its reported event history.
Why does the Conversations metric in Meta Ads Manager show more conversations than YCloud?
The Conversations metric in the ad list in Meta Ads Manager and the conversation data in CTWA > Ad Manage use different attribution scopes.In CTWA > Ad Manage, YCloud displays and counts WhatsApp conversations that Meta identifies as coming from a specific ad. This happens when a customer clicks the ad, enters WhatsApp, and starts a conversation, and Meta sends YCloud the matching ad information.Meta Ads Manager can also count conversations under Meta’s own attribution rules. For example, a customer may view your ad without clicking it, then later start a conversation from your business profile or another entry point. Meta may attribute that conversation to your ad. However, if the data Meta sends to YCloud does not include the matching ad information, YCloud cannot associate the conversation with that ad, so it is not included in YCloud’s ad data.
How do I view the Lead and Purchase signals that I report to Meta?
You can add the reported signals as columns in Meta Ads Manager:
In the ad table, open the Columns: Performance dropdown.
Open Customize columns from the Columns menu in Meta Ads Manager.
Select Customize columns.
Search for and select Leads and Purchases.
Select Save.
Save the selected Lead and Purchase columns.
The ad table now displays your reported Lead and Purchase results. To use the same column setup later, select Save as preset before you select Save.
