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TikTok Messaging Ad

Use TikTok ads to start WhatsApp conversations with potential customers. After a customer sends a message, your team can manage the conversation in YCloud Inbox and configure selected outcomes for reporting to TikTok.

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What you can do

With this workflow, you can:

• Connect a TikTok ad account in YCloud.
• Link a WhatsApp Business number that is already connected to YCloud.
• Create the TikTok campaign with the linked number.
• Handle ad-driven conversations in YCloud Inbox.
• Configure event rules that report selected outcomes to TikTok.

Source: TikTok: About Messaging Ads.

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Before you start

Make sure you have:

• TikTok ad account: Create and manage your messaging ads. Open TikTok Ads Manager
• TikTok user with ad account access: Authorize the TikTok ad account that you will use in YCloud.
• WhatsApp Business number: Receive customer messages from your ads. The number must be connected to YCloud.

If your WhatsApp Business number is not connected yet, see Connect your WhatsApp Business account.

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Setup flow

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1. Connect your TikTok ad account and link a number

Authorize YCloud to access the TikTok ad account you use for advertising, then link the WhatsApp Business number that will receive ad-driven conversations. Connect your TikTok ad account →

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2. Create a TikTok messaging ad

Create your messaging ad in TikTok Ads Manager with the WhatsApp Business number linked in YCloud. Create a TikTok instant messaging ad →

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3. Report ad events

Use YCloud Inbox to follow up with customers who start a WhatsApp conversation from your ad. You can also configure selected event rules for reporting to TikTok. Handle conversations and configure reporting →