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Journey components

Use Journey components to define who enters a Journey, what happens next, and when to stop or measure follow-up. Start with a Trigger, then connect the actions and rules that support your customer outcome.

Trigger

Define when contacts enter a Journey and which Sender the Journey uses.

Send template

Send a WhatsApp template message to contacts in the Journey.

Message status rule

Route contacts based on whether they read or reply to a template message.

Add tag

Add selected tags to contacts who reach a step.

Wait

Delay the next step for a defined period.

Goal and Exit Rule

Track completion and remove contacts from remaining steps when they meet your exit conditions.

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Choose the right flow

  1. Use a Trigger to define who enters the Journey.
  2. Use Send template to send a WhatsApp message.
  3. Use Wait or a Message status rule to control the next action.
  4. Use Add tag, a Goal, or an Exit rule to support your follow-up process.
For the full setup process, see Create a Journey.