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Message status rule

Use a Message status rule to route contacts based on whether they Read or Replied to a template message sent earlier in the same Journey. For example, you can send a follow-up message to contacts who read a template but did not reply.

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Before you start

Add and configure the Send template step that you want to evaluate before you add a Message status rule. You can select only a template used by a Send template component earlier in the current Journey.

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Configure the rule

  1. Add a Message status rule after a Send template step.
  2. Select the template message to evaluate.
  3. Select Read or Replied as the status to check.
  4. Set the waiting time. You can set a period from 1 minute to 30 days.
  5. Connect the follow-up steps for both outcomes.
The rule has two paths:
  • The matched path runs when the selected status is met during the waiting period.
  • The unmatched path runs after the waiting period ends without the selected status being met.
Message status rule configured to check Read within three days.

This example checks whether the selected welcome template is read within three days.

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Add a rule from a Send template step

Hover over the connection point after the Send template component, then select the available option for checking whether the message was read or replied to. The Journey adds and connects a new Message status rule.
Read and Replied shortcuts following a Send templates node.

Use Read or Replied after the template node to add a connected status rule.

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Add a rule manually

When you add a Message status rule manually, select the template message and status in the component settings, then connect it to the appropriate preceding and following steps.
Manually added Message status rule with its configuration drawer open over the Journey.

Select Message status rule from Step Tools, then configure the template and status.

Template selection in the Message status rule editor.

Select the template used by the preceding Send templates step.

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Next steps

Use the matched and unmatched paths to add a Send template, Add tag, or another follow-up step.