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Goal and Exit Rule

Use a Goal to track Journey completion and an Exit rule to stop remaining follow-up for contacts who meet defined conditions. Both settings are optional.

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Goal

A Goal helps you measure whether contacts complete the outcome you want from a Journey. When a contact meets the configured Goal conditions during the selected tracking period, the Journey records a completion. A Goal is for tracking only. Reaching a Goal does not remove a contact from the Journey or stop the remaining steps.

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Exit rule

An Exit rule defines the conditions that remove a contact from the remaining Journey flow. Use an Exit rule when a contact should stop receiving the Journey’s later actions after meeting a condition. For example, you can use an Exit rule to stop a follow-up flow once a contact has completed the action the flow is designed to encourage.
Separate Exit Trigger and Goal settings, with an unsaved tag-based Goal and a seven-day tracking window.

Goal conditions and the tracking period are configured separately from the optional Exit rule. This example is not saved.

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Use Goal and Exit Rule together

You can configure the same conditions for both settings when you want to measure completion and stop remaining follow-up after completion. You can also configure them separately. For example, use a Goal to measure a desired outcome while using an Exit rule only for contacts who should no longer receive the Journey’s messages.

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Next steps

Review the Journey components and confirm that each branch in your Journey has the follow-up actions you expect.